• The 2017 Top 25 Most Influential PPC Experts

      July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….

      Jamie Newton/ PPC Heroin Paid Search- 26 readers -
    • The Future of PPC: 2018 and Beyond

      November 13, 2017 We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic – okay, maybe not psychic – but have been watching the trends and are excited to share their pred ...

      PPC Hero- 16 readers -
    • Leverage Google Shopping for a Blowout Holiday Season

      September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to ...

      PPC Heroin Google- 25 readers -
  • Last Chance to Register for the PPC Hero Summit!

    The PPC Hero Summit is NEXT WEDNESDAY 2/28!! The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks? Wanting to conduct and optimize a co ...

    Jamie Newton/ PPC Heroin Paid Search- 5 readers -
  • Guide to Facebook Ad Types

    Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook. Image Ads These are probably the easiest type of Facebook ad to create. It’s simply using an eye-catching image and giving the rest of the ad some ad copy.

    PPC Hero- 6 readers -
  • Common Problems (and Solutions) With URL Tagging and Tracking

    In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to shed more light on this subject and hopefully prevent someone from making the same mistake in the future.

    PPC Heroin Paid Search- 13 readers -
  • Prepare Yourself for the Future of Audience Based Advertising

    Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, “Personalized Marketing in an Audience Centric World”. Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have the energy to clean it; so you do what everyone else does – you pick up your ...

    PPC Heroin Paid Search- 8 readers -
  • Display Advertising for Lead Generation: One Approach

    “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network.

    PPC Hero- 9 readers -
  • How to Analyze Your Competition & Pivot Your PPC Strategy

    ONLY 1 WEEK LEFT UNTIL THE PPC HERO SUMMIT!! If you’re just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we’ve talked about what the first few sessions will offer, so today we’ll talk about the last 2 sessions that will wrap-up the Summit.

    Jamie Newton/ PPC Heroin Paid Search How To's- 8 readers -
  • Reframing The Conversation: The Benefits Of Profit-Based Management

    As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all these metrics serve as proxies for the met ...

    PPC Heroin Affiliate Paid Search- 9 readers -
  • Revisiting Quora: An Unexpected Success!

    A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in Quora.

    PPC Hero- 6 readers -
  • Why You Should Rethink Your Bing PPC Strategy

    Okay, so we all know that Google continues to maintain the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share report is released we can expect a few shifts, but we do not ...

    PPC Heroin Paid Search- 9 readers -
  • PPC Chores: A Mid-Winter Cleaning

    Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of Winter Cleaning”. A little elbow grease and organization now means you will be reaping the benefits by MLB’s Opening Day.

    PPC Heroin Paid Search- 7 readers -
  • Important Google AdWords Updates + CRO 101

    We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt Umbr ...

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • Marketing Optimization Week – Feb. 20-23!

    You optimize your ppc ad copy, you’ve been reading about AI and you’re continuing to pump out high value content. You do all the things any good digital marketer should do. But, somehow, you’re not getting the results you used to. In the back of your mind, you know why. Competition is fiercer. Audiences are savvier.

    PPC Heroin Paid Search- 7 readers -
  • Google Tag Manager Basics for Beginners

    Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: Client ...

    PPC Hero- 13 readers -
  • Why Marketers Are Switching to Google Sheets

    More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that you can make your Sheets experience as wonderful as ...

    PPC Heroin Google- 7 readers -
  • Testing New Bidding Strategies Through AdWords Experiments

    If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features.

    PPC Heroin Affiliate Paid Search- 8 readers -
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