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“Customers will never love a company until the employees love it first.” – Simon Sinek, Start With Why For most AP employees, our annual “Summit,” where we gather everyone together in the Boston area for a few days of intense collaboration, communication and celebration, is an eye-opening experience.
Get your DVR ready because there’s an upcoming Dr. Oz episode airing tomorrow that you won’t want to miss. Our very own Robert Glazer, founder and managing director of Acceleration Partners, will be a featured expert on the show. As we’ve written about recently, fake news and ad fraud is a hot topic– so hot, in fact, that it’s burning many unsuspecting people, including Shark ...
Ask anyone at Acceleration Partners and they’ll tell you it’s definitely one of the best places they’ve worked. What’s more is that our team members regularly report a very high satisfaction score via our quarterly TINYpulse surveys (which are anonymous). While it’s important for an organization to know that their team members are happy and appreciate the work culture, it’s a ...
As we mentioned in our Year In Review post, 2017 was the year we launched Outperform, Acceleration Partners’ first podcast. And we are so glad we did! In addition to it being a way for our team members to share their industry expertise and personal insights, it’s also made it possible for us to showcase the deep and vast knowledge of so many incredible high-performing people ...
Established affiliate program? Check. Click-active and sale-active affiliates within your program. Check. Affiliate program is managed in-house and/or in tandem with an affiliate program management agency. Double check. The technology platform that handles all the tracking, affiliate activity reporting, commission payments to affiliates, etc.
Want to know what it’s really like to go through Acceleration Partners’ Affiliate Academy? Find out in our recent Outperform podcast episode. If you (or someone you know) work in the digital marketing realm, have client service experience and/or are contemplating a career move, then this really is an episode you should listen to.
This article was originally published on convinceandconvert.com Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales.
I think it’s safe to say, 2017 has been our company’s best year yet. It’s mind-boggling what the incredible team here at AP has accomplished this year. Here are a few notable highlights: Company Culture Affiliate Academy Created the industry’s first ever Affiliate Academy and have graduated 5 thus far! Global Expansion We expanded our team and operations in London, Singapore, and Mexico City.
I recently attended FinCon, the world’s largest financial content expo. This was not only my very first conference as an affiliate marketer, it was also a first for our AP client services team. A few of us decided to attend as we felt that FinCon would be a new way for us to connect with a segment of potential affiliates that our clients are interested in working with.
At the start of Q4, Deloitte released their 2017 Holiday Survey. For the first time, more shoppers (55 percent) than last year said they’re heading online to shop for gifts. And not just any gifts. This year, survey respondents said they plan to spend more on experiences and celebrations than gifts that can be wrapped.
There’s no question that expanding your business internationally is challenging. The legalities around employment alone are enough to make one’s head spin. Fortunately, there are experts who know how to navigate every nuanced step of the process and make going global significantly easier and more profitable. Nicole Sahin is one such expert.
I’m an extreme extrovert. A huge part of why I stayed with my last company for ten and a half years was because I loved the people and social environment. So naturally, when I told people that I had accepted a job where I’d be working from home full-time, it raised a lot of eyebrows. Before I even decided to go through the interview process I asked myself a few key questions: ...
This article was originally published on cision.com Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content.
So many affiliate marketing conferences, so little time! To help make your affiliate-related conference selection decision a little easier, we’ve put together a comprehensive list of top upcoming industry events. Also, be sure to check out our Events page to keep track of which events the AP team will be attending/speaking at around the globe in 2018.
Commission rate adjustments in an affiliate program can be a tricky business. It’s important to ensure they’re set to maximize profitability, but also competitive enough to attract high-value, brand-aligned publishing partners. This was the objective the Acceleration Partners affiliate program management team was tasked with when a client came to them with new internal goals ...
The end of 2017 is nearly here. At Acceleration Partners, this means we’re knee deep in our final 2017 review process of our clients’ affiliate programs and 2018 planning. End of year program performance evaluation is a critical part of identifying where improvements can be made and what new strategies can be applied to keep our clients’ programs on a growth path in 2018 and beyond.
Whoa. We just got some AMAZING news that’s making us laugh-cry with joy. The wonderfully fabulous Glassdoor team just gave us an early holiday gift by informing us that we made their winners list. Yes, THE list. The “2018 Employees’ Choice Awards honoring the Best Places to Work for U.S. small and medium size businesses” list! This is huge news and we could not be more delighted.